About us

The Charm Shiny Story

Charm Shiny was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there.

We also firmly believed that our customers deserved more choices, straightforward information and legendary service. We felt strongly about building a team of passionate, non-commissioned diamond and jewelry experts who put the customer first. (We're thrilled to share that a few of our customers have even invited our experts to their weddings!)

As the leader in handcrafted engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.

Our Customer-First Philosophy

Maximum Sparkle

We've revolutionized what it means to buy engagement rings and exquisite jewelry so you can make the most of your budget. By cutting out the middleman, we pass the savings onto you, all while preserving exceptional customer service and the highest quality diamonds and gemstones.

HELPING THE ONES IN NEED

We know that thousands of people in the world wear no clothes every day. We believe that there is always a lot to do to make our world better-with your help, we can do it.

Every time we buy, we donate to children in need!
Charm Shiny is working with UNICEF to donate to children in need on order! Every quarter we donate a part of the inventory. Our vision is not only to be a sustainable brand-at Charm Shiny Street Fashion, our motto is You have to appreciate your value, you have to add value to the world.

Let us work hard to redefine traditional boundaries-we are here to help you do just that. We have the highest standards of craftsmanship, authenticity and originality.

Check out our unique designs today and we will change lives together!